Home / Course catalog
Course
Welcome to Life Cycle of Legal Services - Fundamentals of Business Development (LLS)
Business Development Skills for Emerging Rainmakers
/
The Life Cycle of Legal Services - Practice Development Fundamentals
Welcome to Life Cycle of Legal Services - Fundamentals of Business Development (LLS)
In this course, we’ll present the practice maturity life cycle model, which is a model you can use to estimate where your practice is in the life cycle of legal services. We’ll show you how to use this model throughout your career to...
Growing Your Practice - The Practice Maturity Life Cycle (LLS 1-1)
Business Development Skills for Emerging Rainmakers
/
The Life Cycle of Legal Services - Practice Development Fundamentals
Growing Your Practice - The Practice Maturity Life Cycle (LLS 1-1)
In this lesson, you’ll learn how to use the Practice Maturity Life Cycle Model to plot where your practice and sub-specialty practice areas are in the Practice Maturity Cycle. This will help you understand, and adapt your practice to, the most...
Strategic Importance and Competitive Rivalry (LLS 1-2)
Business Development Skills for Emerging Rainmakers
/
The Life Cycle of Legal Services - Practice Development Fundamentals
Strategic Importance and Competitive Rivalry (LLS 1-2)
In this lesson, you’ll learn how to use the Practice Maturity Life cycle Model to plot where your practice and sub-specialty practice areas are in the life cycle of legal services. This will help you understand, and adapt your practice to, the...
Price Sensitivity in Legal Services (LLS 1-3)
Business Development Skills for Emerging Rainmakers
/
The Life Cycle of Legal Services - Practice Development Fundamentals
Price Sensitivity in Legal Services (LLS 1-3)
In this lesson, we’ll discuss two factors that influence clients’ hiring decisions: the role of risk, and the predictability (or unpredictability) of legal matters. This is important because risk and predictability drives the pricing pressure...
The Power of Differentiation (LLS 2-1)
Business Development Skills for Emerging Rainmakers
/
The Life Cycle of Legal Services - Practice Development Fundamentals
The Power of Differentiation (LLS 2-1)
Differentiation means setting yourself apart from the competition. It means credibly communicating the value that you can provide, but your competitors can’t, so that clients will hire you over the competition. It’s a promise of the superior...
Practice Differentiation Strategies (LLS 2-2)
Business Development Skills for Emerging Rainmakers
/
The Life Cycle of Legal Services - Practice Development Fundamentals
Practice Differentiation Strategies (LLS 2-2)
In the previous video, we learned how differentiation can help a lawyer's practice stand out in the client’s mind and get noticed. We also learned that you need a differentiation strategy to help you do this. In this lesson, we'll briefly...
Unique Value Propositions (LLS 2-3)
Business Development Skills for Emerging Rainmakers
/
The Life Cycle of Legal Services - Practice Development Fundamentals
Unique Value Propositions (LLS 2-3)
In previous lessons, we learned the importance of differentiating your practice, along with the three basic differentiation strategies. In this lesson, you'll learn how to communicate how your practice is different from the rest through the...
The Client Embedding Process (LLS 3-1)
Business Development Skills for Emerging Rainmakers
/
The Life Cycle of Legal Services - Practice Development Fundamentals
The Client Embedding Process (LLS 3-1)
In this lesson, we will discuss the client development process and examine how business development in the legal sector has evolved over the years. Lastly, we'll discuss how to use the practice maturity lifecycle to better understand client needs...
Preparing to Provide Value - Defining Your Value Position (LLS 3-2)
Business Development Skills for Emerging Rainmakers
/
The Life Cycle of Legal Services - Practice Development Fundamentals
Preparing to Provide Value - Defining Your Value Position (LLS 3-2)
Welcome to Preparing to Provide Value! As we discussed previously, modern client-development philosophy has recognized that delivering value is the critical thing that distinguishes a lawyer, or other service provider, from the competition....
Defining Value and Building Trust (LLS 3-3)
Business Development Skills for Emerging Rainmakers
/
The Life Cycle of Legal Services - Practice Development Fundamentals
Defining Value and Building Trust (LLS 3-3)
In this lesson, we'll discuss the client embedding process, and how creating extraordinary value, which is aligned with client needs, will help you build strong relationships with current and prospective clients. Once again, this lesson focuses...