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Business Development Skills for Emerging Rainmakers → The Life Cycle of Legal Services - Practice Development Fundamentals

Unique Value Propositions - Communicating Your Unique Value (LLS 2-3)

In previous lessons, we learned the importance of differentiating your practice, along with the three basic differentiation strategies. In this lesson, you'll learn how to communicate how your practice is different from the rest through the creation and use of a unique value proposition. A Unique Value Proposition can help generate interest in your services, make your marketing more efficient and deliver a promise of performance that your competitors often neglect.
  • Creating a Unique Value Proposition
  • Writing your unique value proposition, exercise
  • Quiz, Unique Value Proposition
Completion rules
  • You must complete the test "Quiz, Unique Value Proposition"
  • Leads to a certification with a duration: 1 month