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Business Development Skills for Emerging Rainmakers → The Life Cycle of Legal Services - Practice Development Fundamentals

Price Sensitivity in Legal Services (LLS 1-3)

In this lesson, we’ll discuss two factors that influence clients’ hiring decisions: the role of risk, and the predictability (or unpredictability) of legal matters. This is important because risk and predictability drives the pricing pressure your practice experiences. Understanding these concepts will help you adjust your pricing, build greater efficiency and deliver better results to your clients. This lesson focuses on corporate and other business clients, but most of these principles also apply to individual clients.
  • Price Sensitivity in Legal Services
  • Exercise, Price Sensitivity and Risk
  • Quiz, Price Sensitivity
Completion rules
  • All units must be completed
  • Leads to a certification with a duration: Forever